Reference
YouTube RPM by country
What YouTube pays per 1,000 monetized views across 15 markets, with the two facts most of these tables leave out. Your RPM follows where your viewers are, not where you are. And your niche moves the number further than your country does.
Long-form RPM, highest first
| Country | Long-form RPM | Shorts RPM | US withholding |
|---|---|---|---|
| Switzerland | $7–15 | $0.04–0.16 | 0% |
| United States | $6–14 | $0.05–0.20 | n/a, domestic |
| Australia | $6–13 | $0.04–0.16 | 5% |
| United Kingdom | $5–11 | $0.04–0.15 | 0% |
| Canada | $5–11 | $0.04–0.15 | 0% |
| Germany | $5–11 | $0.03–0.14 | 0% |
| Netherlands | $5–11 | $0.03–0.14 | 0% |
| United Arab Emirates | $4–10 | $0.03–0.12 | 30% |
| Singapore | $4–9 | $0.03–0.12 | 30% |
| Japan | $4–9 | $0.03–0.12 | 0% |
| South Korea | $3–7 | $0.03–0.11 | 10% |
| Brazil | $0.8–2.5 | $0.01–0.05 | 30% |
| India | $0.5–2 | $0.01–0.04 | 15% |
| Indonesia | $0.5–1.8 | $0.01–0.04 | 10% |
| Philippines | $0.5–1.8 | $0.01–0.04 | 15% |
USD per 1,000 monetized views. Withholding is the rate commonly applied to the US-viewer share of your earnings once you have filed the tax form in AdSense. Confirm your own rate in your account, because it depends on the form you filed.
Read the country page
Each one covers why that ad market pays what it does, which niches do unusually well there, how the money reaches your bank account, and how to schedule for that audience.
Highest band
Switzerland$7–15
The highest reported rates on the platform, attached to one of its smallest audiences
United States$6–14
Deepest advertiser competition anywhere, and the benchmark every other market is quoted against
Australia$6–13
Consistently near the top of reported rates, with an audience that overlaps US and UK content hours
Upper band
United Kingdom$5–11
Mature ad market, strong fintech bidding, and content that reaches the US without translation
Canada$5–11
Rides North American ad campaigns, so rates track the US more closely than the population would suggest
Germany$5–11
Europe's largest ad market, with consent rules that measurably reduce personalized ad rates
Netherlands$5–11
High spend per head, and the best English proficiency in Europe means most creators do not stay domestic
United Arab Emirates$4–10
High-income audience, luxury and property advertisers, and no personal income tax on the earnings
Singapore$4–9
APAC advertising headquarters, high income per head, and an audience of under six million
Japan$4–9
A large ad market with a language barrier that keeps competition out and rates moderate
Volume market
Brazil$0.8–2.5
One of the largest YouTube audiences on earth, monetized at a fraction of North American rates
India$0.5–2
The largest YouTube audience in the world, and the widest gap between reach and ad revenue
Indonesia$0.5–1.8
A mobile-first audience of enormous size, with rates that make sponsorship the real business
Philippines$0.5–1.8
Low domestic rates, but a large English-speaking population that can reach US advertisers directly
The part the table cannot show you
Two channels in the same country, both fully monetized, can be five times apart on RPM. The country sets a ceiling. Four things decide where under it you land, and you control all of them.
- 01
Your topic
A finance video and a gaming video in the same country are monetized by completely different advertisers with completely different budgets. This is the single biggest lever, and it dwarfs the country effect. Our niche table has the ranges.
- 02
Your audience mix
RPM follows the viewer. A channel based in India with 40% US viewers reports a blended figure nowhere near the Indian band. Check Analytics, Audience, Top geographies before you compare yourself to anyone.
- 03
Long-form against Shorts
Shorts monetize on a different scale entirely, roughly a hundredth of long-form rates in most markets. A Shorts-heavy month will crater your blended RPM without anything being wrong.
- 04
Video length and ad slots
Videos of 8 minutes or longer can carry mid-roll ads. That is the one length threshold with a documented revenue effect, and padding a short idea to reach it usually costs more retention than the extra slot earns.
Common questions
Which country pays the most on YouTube?
By RPM per 1,000 views, Switzerland, the United States and Australia sit at the top of publicly reported figures. By total earning potential the United States wins outright, because rate and audience size are different things and the US has both.
Does my own country decide my RPM?
No. Where your viewers are decides it. A creator in India with mostly American viewers earns close to American rates, and a creator in the United States with mostly Indian viewers earns close to Indian rates. Your location only matters for tax and payment.
Why does every site show a different RPM for my country?
Because YouTube publishes no official per-country RPM table, so every figure you see is compiled from creator reports with different niches, different years and different audience mixes behind them. Anyone showing you a single precise number invented its precision.
Why is 30% being withheld from my AdSense payment?
The United States withholds tax on the share of your earnings that came from US viewers. If your country has a tax treaty with the US and you filed the tax form in AdSense, that drops to your treaty rate, often 0 or 15%. Without a treaty, or without the form, it stays at 30%. It never applies to views from outside the US.
What is the difference between CPM and RPM?
CPM is what an advertiser pays per 1,000 ad impressions before YouTube takes its share. RPM is what actually reaches you per 1,000 views of your video, after the revenue split and including views that carried no ad at all. RPM is the number that matters to you, and it is always lower.