Pricing
WhatToUpload is free during early access — no card required. This is the planned structure once billing goes live, published now so there are no surprises later.
Free
$0/month · planned
For trying it out and building your first Creator Brain
- Creator Brain with full correction controls
- Idea inbox and library
- Limited AI generations per month
- 1 workspace
CreatorPopular
$12/month · planned
For individual creators publishing regularly
- Everything in Free
- Unlimited ideas
- Larger AI limits
- Advanced packaging + Thumbnail Studio
- Scripts and calendar
Pro
$24/month · planned
For serious creators who live in this workflow
- Everything in Creator
- Multiple channels
- Premium image generation
- Deeper memory history
- More research channels
Studio
$59/month · planned
For teams and agencies (when team features ship)
- Everything in Pro
- Multiple users, roles and approvals
- Client workspaces with separate Creator Brains
- Multiple brand kits
How AI usage is measured
Expensive operations — thumbnail image generation, image editing, high-resolution processing — consume credits. Cheap operations like titles, hooks and idea development barely touch them. You'll always see credits as understandable units, never raw model tokens, and the free plan is designed so your Creator Brain can start accumulating value before you pay anything.