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Setup guide

How to connect Instagram to WhatToUpload

Instagram lets apps publish only to professional accounts, and it signs you in through Facebook. Four checks, about five minutes, and your Reels can post and schedule from WhatToUpload.

  1. 1

    Your Instagram is a Business or Creator account

    Personal accounts cannot be posted to by any app. Creator is the right choice for most people; Business works too. Switching is free and you can switch back.

    1. Open the Instagram app and go to your profile
    2. Tap the menu, then Settings and activity
    3. Tap Account type and tools, then Switch to professional account
    4. Pick Creator (or Business) and finish the steps
  2. 2

    It is linked to a Facebook Page

    Meta reaches your Instagram through the Facebook Page it is linked to. Any Page you manage works, including a new empty one.

    1. In Instagram: Settings and activity, then Accounts Centre, and add your Facebook account and Page
    2. Or on Facebook: open your Page, then Settings, Linked accounts, Instagram, and connect it
  3. 3

    On Facebook, select both the Page and the Instagram account

    Facebook asks which Pages and Instagram accounts to share. Select the Page and the Instagram account you want to post to, and leave every permission switched on, or posting will fail.

  4. What we can do

    We publish and schedule Reels to the account you connect, and read its name and picture. We never post without your action: nothing goes out until you press Post or schedule a video.

Ready?

Open Channels in WhatToUpload and press Connect Instagram. You will see this checklist once more, then Facebook asks you to sign in.

Open Channels

Common problems

It says no Facebook Page came back

Either you do not manage a Facebook Page yet, or you did not select one when Facebook asked. Create a Page (any name works), link your Instagram to it, then connect again and select the Page.

It says my Page has no Instagram professional account

Your Instagram is still a personal account, it is linked to a different Page, or you did not select the Instagram account in the Facebook dialog. Switch it to Creator or Business, link it to the Page you share, and select both when you connect again.

It says Facebook did not grant a permission

One of the switches in the Facebook dialog was turned off. Connect again and leave every permission on: we need them to list your Instagram accounts and publish Reels.

Can I connect more than one Instagram account?

Yes. Select every Page and Instagram account you want in the Facebook dialog, or connect again later and add more. Each Instagram account shows up separately in Channels.

Will WhatToUpload post without asking me?

No. A Reel is published only when you press Post or schedule a video. You can disconnect at any time in Channels, and remove the app in Facebook under Settings, Business integrations.