What kind of explainer this makes
Search for an explainer video generator and most results make the classic company explainer: two minutes, horizontal, a cartoon character with a problem, a product that solves it. This is not that. Video Studio makes explainers for the vertical feed: 30 or 60 seconds, 9:16, one idea explained well enough that someone remembers it after they scroll.
That shorter shape changes what an explainer needs. There is no time for a character arc or an intro. The idea has to be visible from the first second, and the visual has to carry part of the argument instead of decorating it. That is why the main style here is a diagram: the graph is the explanation.
Two explainer styles, two kinds of idea
Diagram explainer is built for ideas with a shape: growth, decay, a trade-off, a comparison, a formula. Lines draw on, points move along curves and labels appear as the narrator says them, on a dark grid with blue and yellow accents. Ink stickman is built for ideas about people: why we decide, avoid or misjudge something. A stick figure drawn in ink acts it out with hand-lettered labels.
| Diagram explainer | Ink stickman | |
|---|---|---|
| Looks like | Graphs and shapes on a dark grid | A stick figure in ink on cream paper |
| Best for | Science, maths, money and data | Psychology, history, how things happened |
| Example topic | Can 1% a day make you 37x better? | The Titanic was not sunk by one big hole |
| The visual carries | The numbers and their shape | The human choice behind the idea |
Why drawn as code matters for an explainer
An explainer that gets its own chart wrong is worse than no explainer. Video models draw something that looks like a graph: the axis wobbles, the numbers turn into gibberish and the curve does not match the claim. Here the storyboard says exactly what to plot, and the renderer draws it with real fonts and real geometry. A curve that should hit 37 hits 37.
The script follows the same rule the Script Studio always has: it is built from facts you can check, and it does not invent statistics to make a point land harder. If a topic needs a number nobody can source, the right answer is a different topic.
Topics that make strong short explainers
The best short explainers answer a question people already half-asked themselves, and contain one surprise. Some starting points by niche:
- Personal finance: why compound interest feels slow and then is not; what inflation does to cash in a drawer over ten years
- Science: why exponential growth fools our intuition; why the sky is dark at night if there are so many stars
- Maths: why 1% a day compounds to 37x in a year; the birthday paradox in one graph
- Business: why a 50% loss needs a 100% gain to recover; how a price cut changes margin
- Health basics: how sleep debt accumulates across a week; why a steady walk beats an occasional sprint for habit forming
- History told as cause and effect: the chain of small failures behind a famous disaster
How to write a topic for a vertical explainer
Phrase the topic as the question or the claim, not the subject. "Exponential growth" is a subject; "Why exponential growth fools us" is an explainer. Include the number if there is one, because the number is what the diagram will build toward.
Choose 30 seconds for one claim and one graph. Choose 60 seconds when the idea has a setup and a payoff, such as what we expect versus what actually happens. Explainers squeezed too tight feel rushed, so when in doubt, go longer.
Who should use a traditional explainer tool instead
If you need a two minute horizontal product video for a landing page, with a branded character, your logo and a scripted customer story, a dedicated animated explainer tool or a studio is the better fit. The same goes for training videos with screen recordings, or anything that has to show your real product interface. Video Studio does none of those today. It makes short, faceless explainers for Shorts, Reels and TikTok, and it does that one job well.
How to make an AI explainer video
Type the question or claim
One sentence, ideally with the number in it, such as "Why 1% better every day adds up to 37x in a year". Claude writes the script and decides what to draw on each beat.
Pick a style and a length
Diagram explainer for data and shapes, Ink stickman for ideas about people. 30 or 60 seconds; the credit cost is shown before you start.
Render in about 3 minutes
The ElevenLabs voiceover is recorded, captions are timed to its words, music and sound are mixed, and every frame is drawn.
Download and post
You get a 9:16 MP4 to upload to YouTube Shorts, Instagram Reels or TikTok. Auto-posting and scheduling are coming soon, on Pro and Studio; today you upload it yourself.
Styles and what each video costs
Prices are fixed per style and length, shown before you render, and charged only for a finished video: a failed render refunds its credits automatically.
| Style | Best for | 30 s video | 60 s video |
|---|---|---|---|
| Kinetic type | Facts, money, history, hot takes | 26 credits | 42 credits |
| Ink stickman | Explainers, life lessons, how things work | 30 credits | 48 credits |
| Diagram explainer | Science, maths, money and data stories | 30 credits | 48 credits |
| Systems explained | How apps work, system design, tech explainers | 30 credits | 48 credits |
| Avatar explainer | Tutorials, product walkthroughs, how-to | 45 credits | 75 credits |
| Comic book | Scary stories, mythology, legends, superhero-style origin stories | 85 credits | 160 credits |
| 3D cartoon | Acts of kindness, school drama, family stories, fables and lessons | 85 credits | 160 credits |
| Anime | Anime stories, school drama, rivals and friendship, fantasy adventures | 85 credits | 160 credits |
| Cinematic | History, heists, survival stories, famous mysteries | 85 credits | 160 credits |
| Dark fantasy | Mythology, legends and curses, scary stories, epic battles | 85 credits | 160 credits |
| Painterly | Bible stories, history, fables, mythology | 85 credits | 160 credits |
| Noir crime | True crime, heists, detective stories, unsolved cases | 85 credits | 160 credits |
| Flat cosmos | Space and science, biology and the body, how big or small things are, nature | 30 credits | 48 credits |
| Clip collage | History and politics, how something happened, business stories, timelines | 30 credits | 48 credits |
| Morph math | Maths and logic, how algorithms work, probability, physics | 30 credits | 48 credits |
| Storytime | Funny true stories, fails and disasters, life lessons, weird history | 30 credits | 48 credits |
| Market chart | Company growth, markets and prices, economics, money myths | 30 credits | 48 credits |
| Countdown | Top 5 to top 10 lists, records and extremes, rankings, history's biggest | 30 credits | 48 credits |
| Starry swirl | Space and the night sky, science, history, calm explainers | 45 credits | 72 credits |
| Water lilies | Nature and biology, calm facts, gardens, wellness | 45 credits | 72 credits |
| Pointillist | Perception and the brain, science, colour and light | 45 credits | 72 credits |
| Golden mosaic | Gold, wealth and treasure, history, chemistry | 45 credits | 72 credits |
| Tomb mural | Ancient Egypt, history, mysteries | 45 credits | 72 credits |
| Renaissance fresco | Inventions and engineering, history, biographies | 45 credits | 72 credits |
| Bauhaus | Design and technology, how things work, systems | 45 credits | 72 credits |
| Pop art | Happy accidents and inventions, pop culture, brands | 45 credits | 72 credits |
| Art nouveau | Paris and Europe, architecture, history | 45 credits | 72 credits |
| Dunhuang mural | Silk Road and Asia, history, religion and culture | 45 credits | 72 credits |
| Persian miniature | Ancient engineering, Middle East history, travel | 45 credits | 72 credits |
| Night diner | Sleep and the mind, late-night science, city life | 45 credits | 72 credits |
| Tilt-shift miniature | Cities and travel, logistics and transport, real estate, how a place works | 45 credits | 72 credits |
| Brick toy | Kids and family, how things are built, startups and products, space and science | 45 credits | 72 credits |
| Pop-up book | Stories and fables, kids and family, history, travel | 45 credits | 72 credits |
| Newsreel | History, inventions, business origin stories, world records | 45 credits | 72 credits |
| Impasto oil | Art and culture, history, emotional stories, cities at night | 45 credits | 72 credits |
| Urban sketch | Travel and places, city guides, food and cafes, architecture | 45 credits | 72 credits |
| Shadow puppets | Folk tales and legends, history, kids stories, moral lessons | 45 credits | 72 credits |
| Low-poly island | Games and tech, world building, climate and nature, startups | 45 credits | 72 credits |
| Isometric picture book | How things work, cities and buildings, jobs and industries, kids and family | 45 credits | 72 credits |
| HD-2D | Gaming, fantasy and legends, history as adventure, self-improvement quests | 45 credits | 72 credits |
| White model | Architecture and cities, urban planning, engineering, product design | 45 credits | 72 credits |
| Sci-fi toon | Science and tech, weird facts, comedy explainers, gaming | 45 credits | 72 credits |
| Glass product | Product launches, tech and gadgets, luxury, beauty | 45 credits | 72 credits |
| Satellite briefing | Geography and borders, climate and disasters, mega projects, military history | 45 credits | 72 credits |
| Archive light table | History, archives and discoveries, biographies, investigations | 45 credits | 72 credits |
| Microscope | Biology and health, science explainers, food and fermentation, germs and immunity | 45 credits | 72 credits |
| LiDAR scan | Cities and infrastructure, archaeology and ruins, engineering, disasters and change | 55 credits | 88 credits |
| Riso print | Indie brands, lifestyle, zines, music | 30 credits | 48 credits |
| Amber terminal | Tech history, hacking and security, developer tools, sci-fi | 30 credits | 48 credits |
| Swiss grid | Design and architecture, brand stories, business explainers, events | 30 credits | 48 credits |
| Case file | True crime, mysteries, funny investigations, pets and animals | 30 credits | 48 credits |
| Game show | Quizzes and trivia, rankings, kids and family, year in review | 30 credits | 48 credits |
| Blueprint | Engineering, how things work, inventions, hardware | 30 credits | 48 credits |
| Gilded deco | Luxury and fashion, galas and events, jazz-age history, hotels and travel | 30 credits | 48 credits |
| Chalkboard | Lessons and explainers, myth-busting, word origins, math and science | 30 credits | 48 credits |
| Whiteboard | How-to explainers, online courses, business ideas, productivity | 30 credits | 48 credits |
| Dark keynote | Product launches, tech and AI news, startups, SaaS tips | 30 credits | 48 credits |
| Feed news | News explainers, money and markets, viral facts, data shorts | 30 credits | 48 credits |
| News bulletin | Weekly round-ups, breaking explainers, market updates, sports news | 30 credits | 48 credits |
| Atomic fifties | How-to and set-up guides, home and cooking, retro brands, life hacks | 30 credits | 48 credits |
| Rubber hose reel | Food and drink, retro brands, fun history, kids | 30 credits | 48 credits |
| Silent intertitle | History stories, anniversaries, old inventions, comedy | 30 credits | 48 credits |
| Ink wash | Philosophy and quotes, culture and history, calm explainers, poetry | 30 credits | 48 credits |
| Woodblock wave | Travel, Japan and culture, nature and the sea, history | 30 credits | 48 credits |
| Woodcut | Folk tales, dark history, craft brands, book stories | 30 credits | 48 credits |
| Copperplate | Science and nature, museums and heritage, old maps and explorers, medicine history | 30 credits | 48 credits |
| Travel poster | Travel and places, city guides, outdoors, events | 30 credits | 48 credits |
| Sixties titles | Mysteries and heists, spy and war history, trailers, fashion | 30 credits | 48 credits |
| Pictogram grid | Catalogues and countdowns, city and public services, step-by-step guides, brand facts | 30 credits | 48 credits |
| Circuit board | Energy and electricity, chips and computers, supply chains, how the internet works | 30 credits | 48 credits |
| Transit map | Cities and transport, growth over time, networks, travel tips | 30 credits | 48 credits |
| Data story | Data journalism, economics, climate and science, health statistics | 30 credits | 48 credits |
| Hologram HUD | Space and future tech, specs and comparisons, gaming, AI | 30 credits | 48 credits |
| 16-bit quest | Gaming, nostalgia, level-up and self improvement, fantasy and lore | 30 credits | 48 credits |
| Neon night | Music, retro tech and games, night life, cars | 30 credits | 48 credits |
| Stained glass | Legends and myths, medieval history, heritage, holiday stories | 30 credits | 48 credits |
| Red paper-cut | Festivals and holidays, folk tales, greetings, food traditions | 30 credits | 48 credits |
| Paper lightbox | Journeys and travel, bedtime and calm stories, places and memories, anniversaries | 30 credits | 48 credits |
| Crayon book | Kids and family, bedtime stories, simple science, feel-good facts | 30 credits | 48 credits |
| Watercolour journal | Nature and travel, food and gardening, wellbeing, science of everyday life | 30 credits | 48 credits |
| One line | Brand stories, life lessons, minimal ads, psychology | 30 credits | 48 credits |
| Memphis pop | Lifestyle and design, pop culture, fun facts, fashion | 30 credits | 48 credits |
| Agit-prop | Industry and labour history, big achievements, revolutions, manifestos | 30 credits | 48 credits |
| Found tape | Mysteries and unsolved cases, creepy facts, internet legends, psychology | 30 credits | 48 credits |
| Match analysis | Sports analysis, strategy and tactics, competition stories, business rivalries | 30 credits | 48 credits |
| Night city | Cities and urbanism, economy and scale, commuting and work, night life | 30 credits | 48 credits |
| Isometric blocks | Process explainers, supply chains, how companies work, logistics | 30 credits | 48 credits |
Creator $19/month for 500 credits (about 19 videos), Pro $49 for 2,000 (about 75), Studio $99 for 4,500 (about 170). Counts assume 30 s Kinetic type videos. Cancel any time.
What it does not do yet
Worth knowing before you sign up. All of these are coming soon; none of them are live today.
- Auto-posting and scheduling to YouTube, Instagram and TikTok, on Pro and Studio. Today you download the MP4 and upload it yourself.
- Series and autopilot, where a new episode is made on a schedule without you starting each one.
- More styles beyond Kinetic type, Ink stickman and Diagram explainer.
- Other formats: Reddit stories, fake text conversations, brainrot and gameplay split-screen.
Questions
How long are the explainer videos?
30 or 60 seconds, vertical 9:16. These are explainers for Shorts, Reels and TikTok, not two minute horizontal company videos.
Can I add my logo or a custom character?
Not today. Each style has a fixed look so it stays consistent across videos. More styles are coming soon.
Are the numbers in the graphs real?
The script is built from facts you can check and does not invent statistics. The renderer then plots exactly what the storyboard specifies, so a graph cannot drift away from the number the narrator says. As with any script, check the facts before you post.
What does an explainer cost?
A Diagram explainer or Ink stickman video costs 30 credits for 30 seconds or 48 for 60. Creator is $19/month for 500 credits, and the price shows before you render.
Does it use AI avatars or presenters?
No. There are no synthetic faces. The visuals are diagrams or a drawn stick figure, rendered as code.
Can I use it for client work?
Yes. The video is yours: download it and use it on your own channels or for clients. Platform rules on the channel you post to still apply.
What happens if the render fails?
The credits are refunded to your balance automatically, so you only pay for finished videos.



